However, it also makes your pages load more slowly-especially for people on slow Internet connections-can require more system resources from your readers' computers and mobile devices, and can be inaccessible to some with visual impairments. Often, though, we spend a lot of time worrying about where to find and how to use those media assets, and not enough time thinking about what they do to our websites.įor example, adding high-quality photos to your blog post can make the text feel less daunting, engaging content, and increasing your readership and retention. Your website-and your blog need great photography and captivating video to engage your readers. Social media isn't the only digital platform that runs on photos and videos.